There is a direct correlation between customer satisfaction and employee engagement.
For those who study it in the field, there is a growing body of evidence to support the fact that managers and business owners have the power and ability to positively affect their revenue stream by focusing on employee engagement and job satisfaction by helping their employees to be happier at work and to have more fun.
This is not FLUFF…this is scientifically proven!
Assuming an 8-hour work week, we spend a whopping 33% of our waking hours AT WORK! We did the math, trust us. With so much time spent working, we all deserve to be happy doing it, don’t you think?
You as a business leader have control of this in your organization. Forget “customer first” initiatives. Companies that put employees first recognize that satisfied and happy employees will treat your customers right, and often will go the extra mile to do so.
P.E.R.K. up your employees and impact your bottom line.
Many of you reading this article are asking ‘can happy employees REALLY help increase revenue?’ The answer is YOU BETCHA! Just look at Southwest Airlines flight attendants! Those are some of the happiest people on the planet! Who would have thought that tossing peanuts to a captive audience would become such a coveted job?!
Here are a few tips to help you P.E.R.K. up your team and your revenue!!
P…Purpose – Your people want to know where your company is going and the plan to get there. Make sure that everyone on your team knows the goals, both action based and results based. If they don’t know what the target is, then it is pretty hard to aim for it!!
A simple way to do this…make sure everyone knows the goals of the company (yearly, quarterly, and monthly) and why we are driving the bus in that direction (i.e. We want to be the top rated company in customer satisfaction or we want to increase our market share by 14%).
E…Expectations – Help employees understand their role and how they personally contribute to the overall objectives of the company.
A simple way to do this…make sure every employee knows what is expected of them and has the help they need to achieve those expectations. Does each of your employees have a written job description that clearly describes their duties? Do you have at least a bi-annual review of those expectations? If not…start there!
R…Remove obstacles – Set employees up to win! Make sure they have training and development opportunities, ongoing support, communication etc. Many of our clients are not aware that there are obstacles in front of their employees until they bring us in to do an assessment. Organizations train on process, software, etc…but rarely take the time to train on business development, people skills, etc. Does your software keep clients coming back, or do your people?
A simple way to do this… ask your employees for their feedback on what could make their job easier? You can also start infusing your monthly meeting with a small training (I bet you have people already in your organization who can share their skill set)! If not, give us a call, we are happy to help!
K…Keep the fun! – Celebrate success, individually and as a group. In our industry, we often feel like our day is running us, rather than we are running our day. When this happens, it is easy to let the stress and issues of the day takeover. We, as business leaders, need to remember that we need to keep the FUN!
A simple way to do this…add a quote of the day board in your break room where people can post funny thoughts. Or, you could post a new comic strip each day. When an individual brings in a large client or someone saves a huge deal, make them the superhero of the day and give them a cape (yes, an actual cape!). These are silly, but fun ways to keep people motivated. If you don’t believe me, just look at some of the most successful, growing companies…they have Superhero day, crazy sock day, ice cream socials and Karaoke parties!! It is all about FUN!
Try out some of these tactics. You’ll be surprised how well they work. And, if you need some help, just give us a call. We’d be glad to put on our superhero cape and fly in to P.E.R.K. up your employees!!!
Grow Big or Go Home!