The Great Rebrand

great rebrand

Some of you may know that I have been working on my new book, Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand.  I wanted to write this book to help people through the changes that have been happening in the world.

Over the past couple of years, millions of workers have been quitting their jobs every month. This has become known as the Great Resignation.

A handful of recent surveys have revealed that at least 20% of them regret their decision to abandon their old jobs. The media is calling that the Great Regret.

Economists worldwide are putting their heads together to leverage lessons from the pandemic into a healthier, more prosperous future. And they’re calling that the Great Reset.

I’ve got a new one to add to the list: the Great Rebrand.

Whether you changed jobs or not; whether you regret that choice or not; whether you’re an employer or an employee, this post-pandemic re-evaluation of what’s important for you and what’s possible for the world is an opportunity to refresh.

How? By reevaluating how you show up in the world. By taking inventory of what legacy you are leaving. And by being brave enough to rebrand yourself for what is next.

 You need a powerful personal brand to get you where you want to go.

A personal brand is a blueprint for how you present yourself to the world. It’s a guide for how you behave, what you say and the way you react to people and circumstances. Your personal brand also is influenced by how people react to you; what they say about you; and what comes to mind when they think about you.

You might have had a personal brand that was perfect for your pre-pandemic self. Maybe your brand was “effective leader,” or “consummate professional,” or “team player.”

Maybe that brand is still working for you.

Is it? Think about that.

So much changed during the last two years. Did you change roles in your organization? Change jobs? Were you crazy busy? Did you stop leading and just manage?  Did you stop prospecting and simply maintain your client base? Take a break from work? Suffer through a furlough? Spend loads of time thinking about whether your job makes you happy? Did you learn that you would rather work at home in your sweatpants than get dressed up for work in an office every day? Did you discover a hidden passion for something more creative or scientific or public-facing?

What changed for you during the lockdown?  Is your team now hybrid? Is the office environment more casual? Are you burned out?

You’re not the only one who changed. The world is different now. So it is time to refocus your efforts on who you want to be going forward.

Whatever you decided to change needs to be reflected in your personal brand.

It’s time for you to join the Great Rebrand.

I want to help you do this, so I wrote a book about it. Coming out in September, Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand is a step-by-step guide to creating and living your personal brand—and then using that brand to present and sell yourself to the world. It’s a guide for anyone who wants to create a personal brand for the first time or, like so many people, wants to rebrand for the next act.

Whether you are a manager who wants to leave a leader’s legacy, a salesperson who wants to get back in the saddle, or an assistant who wants to elevate your game, a personal brand is a stairway to the goal.

Creating, living and selling your new personal brand can be your key to success, whether you’re staying put and just want to do better where you are, or you’re embarking on something totally new.

Either way, your powerful personal brand is the best tool you could have for selling yourself.  And I can’t wait to see you Sell Yourself and hear your success stories.

~ Dr. Cindy