So it’s a slow day. In sales, a slow day can seem like death, because no one likes to be rejected. Salespeople are no exception. Rejection stings, and it is hard to keep a smile on your face after one or two dismissals, much less ten or twenty, even if they are spoken with a smile and a polite, “No thanks, I’m not interested.”
How do you deal with those sluggish sales days? We would love to hear from you, tips and techniques that keep you inspired and energetic even during the rough spots. And in the meantime, here are a few tips that we hope will get you out of the no-sale doldrums.
- Love your product/service/company
You can only effectively sell an item or service that you believe in, something that you love. If your sales are dropping, spend some time reminding yourself why you started sales in the first place, especially this item/service you are hoping to sell. And if you’ve never spent a moment thinking about it, now’s your chance. Make a list of ten great reasons to purchase that product. Convince yourself before you can convince others.
- Spice up your story
We all like a good show, or a good story. We want to talk with someone we can relate to, someone who is interesting and entertaining. No, you are not a clown. (If you were, you would be in a traveling circus instead of sales.) But you can build and hone your story on who you are and what makes you different.
- Make “people” your business
People – they are what sales are all about. Without a person, there would be no sale. So if this is your business, you’ve got to love people. Show a genuine interest in them. Know their interests and needs before you start selling. Treat your prospective customer as you would treat a friend, and you should find your sales going up.
In the words of Zig Ziglar, “You will get all you want in life if you help enough other people get what they want.” Help others; help yourself. In a successful sale, everybody wins.
Here’s to more of everybody winning!